Architrave Health rebrands as Umpqua Health Alliance

ROSEBURG, Ore. -- A long-time Roseburg-based healthcare company is now going by a new name.

Architrave Health and its subsidiary companies have launched a rebranding; the company will now be known as Umpqua Health.

A new logo was created for the change, which comes after Architrave surveyed residents of Douglas County and found their many different branch titles left some people slightly confused about their brand as a whole.

"Umpqua Health Alliance, Umpqua Health Management, Umpqua Health, so on and so forth the health care market, there are so many acronyms, so many different companies,” community outreach manager Kat Cooper says, “so what we're trying to do is make it a little bit simpler, so people just know it's Umpqua Health."

The new name of the entire care organization is Umpqua Health Alliance.

They say new signage will be revealed in the near future.

Umpqua Health replaces the Architrave name after almost a decade of existence.

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