UW spurns Nike, signs deal with Adidas
SEATTLE -- See ya, swoosh.
The University of Washington said Tuesday that it intends to make a 10-year agreement with Adidas as the footwear and apparel provider for the Huskies through June 2029.
The Board of Regents approved the deal Thursday.
The deal ends a 20-year partnership with Nike. The deal with Adidas will be worth almost $12 million each year, The Seattle Times reports.
"The University of Washington is thrilled to establish this partnership with Adidas," UW Director of Athletics Jennifer Cohen said in a news release. "We believe this partnership will allow us to provide a new competitive edge to our coaches, student-athletes and our incredible fan base. As we researched Adidas' college partnerships, we were extremely impressed with their product innovation, global brand significance, and most of all the depth of service and attention they provide to their partner schools. After meeting with their leadership team, it was clear that Adidas understands what makes Washington special and I believe their passion for this partnership will resonate deeply with all who call themselves Huskies."